MGTO
COVID-19
CRISIS
MANAGEMENT

Macao Government Tourism Office

Before vaccines were widely available, social distancing and massive lockdowns were strictly enforced, leading to flight suspensions and a grounded travel industry.

 

OBJECTIVE

Maintain brand momentum and recognition among Thai people during the pandemic hiatus. Branded organized the “First virtual treasure-opening ceremony at Kun Iam Temple from Macao by famous Thai Feng Shui Master Mor Chang”, making the annual temple event into a bright light over a stagnant world.

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RESULT

Within 45 mins of going Live (21.30 - 22.30 hrs ICT), the event had 5,800 viewers, 11,000 likes, 8,900 comments and 2,600 shares. All were organic without any advertising cost.