KING POWER

Image management through corporate and CSR communications for this leading retailer in the travel industry, focusing primarily on its duty-free stores operation.

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OBJECTIVE

Create and maintain a positive image for King Power amid government policy changes, the ever-shifting whims of the international travel industry and the global economy.

 

RESULT

The public’s positive perception of King Power's image both domestically and internationally, has increased considerably as a result of Branded's activities (including wrist band & postcard recycling projects). The result was being granted more tasks from the client in taking care of their corporate PR, including building brand image, crisis management, and promotional campaigns to boost sales.