STOCK
EXCHANGE
THAILAND
(SET)

HAPPY MONEY, HAPPY RETIREMENT

(an SET project to help educate regular employees in personal finance management to build towards a happy retirement).

 

OBJECTIVE

Widen public (1st jobber and senior workforce) perception of the project.

 

RESULT

The campaign was integrated into online videos aimed at getting people to reconsider the behavior and attitude towards their savings. The storytelling is based on beliefs and values relevant to Thai people.